Carden Group is owned and led by Will Heath and Steve Morgan CBE, who together bring more than 80 years’ experience in strategic land investment and housebuilding.

They have worked closely for over 15 years across a range of business partnerships and collaborations, collectively delivering an extensive portfolio of successful projects.

Few land promotion businesses can match Carden Group’s depth of housebuilding expertise. As founder and former Chairman of Redrow, Steve Morgan oversaw the delivery of more than 100,000 new homes, providing unrivalled insight into the requirements of high-quality residential development.

Securing planning permission in the UK has become increasingly complex, often involving lengthy lead-in times and significant upfront investment. Carden Group’s flexible business model is designed to reflect individual landowner circumstances, tailoring solutions to meet specific aspirations. The Group offers option agreements, promotion agreements, and freehold purchase terms across a wide range of opportunities.

With no reliance on external funding, decisions can be made swiftly and decisively. Operating from offices in Cheshire and Buckinghamshire, Carden Group works across the entire UK. Crucially, landowners benefit from direct, face-to-face engagement with the owners and directors of the business.

Carden Group draws on extensive planning expertise to fund and manage the planning process, working collaboratively with local authorities and engaging with communities to secure consent. Carden focuses primarily on residential-led schemes that require significant capital investment and specialist expertise, with a strong emphasis on high-quality placemaking and the creation of sustainable, thriving communities.

Once planning permission is secured, sites are sold to local, regional, or national housebuilders who share Carden Group’s commitment to quality and long-term value.